Donor IQ versus Competitors and Traditional Methods
Donor IQ is a complete solution. We host your data, organize
and incorporate your old mailing files, develop models, provide
scores quickly, provide automated reports, and more.
Most analytical solutions are fragmented in nature and do
not solve the end-to-end problem.
Custom Built Models
All models are custom build for every Donor IQ customer. Actual history of solicitations and donations for that customer are used to optimize models.
Canned Models or Co-ops
Standard models applied across clients and/or a co-op is used to determine "similar donors" without regard to the mailing frequencies.
Hundreds of Variables
Complex profiles used to describe every potential donor using
ALL solicitation and donation records along with external
Use RFM methodology on only the donation history while
ignoring a person's solicitations. External demographic
variables ignored or not used in a cohesive model.
PhD Level Modelers
Donor IQ was developed by PhD Statisticians and Economists
with backgrounds in a variety of industries. We bring our "trick
of the trade" together to make full use of your data.
Lower level analysts complete simple segmentations which
leave much of the value in the data undiscovered.
Unique Person/Address Identification
Use proprietary fuzzy-matching algorithms in addition to
NCOA and CASS to link individuals across multiple sources.
A unique person ID is incorporated into the system to quickly
retrieve an individual's complete mailing and donation history.
No Focus on Identification Across Mail Files
Use NCOA and CASS only to standardize addresses
missing matches on misspelled street names and other
mistyped information. Difficulty identifying the same
individual across multiple mailing files.
Ability to process, manage, and score based on patterns in
hundreds of millions of solicitations and donations records.
Scores produced on a file in a matter of hours.
Scoring Takes Too Long
Difficulty processing large files. Scoring is too slow to
integrate into production process.
Risk Based Pricing
Donor IQ is priced based on a fraction of the value we can
demonstrate. The measurements use clearly defined testing
methods that are developed with our clients.
Pricing not Tied to Provable Results
Pricing for competitive products and services is not closely
associated with value.
Easy to Implement
Donor IQ implementation is a simple process. Since we host
and maintain all of the data and systems, the work on the
direct mailer is minimal. We are able to integrate into a
streamlined production process with minimal interruptions.
Hard to Implement
Due to the turn around time of most scoring and the difficulty
to implement, it will never integrate well into a production
We are willing to do a head-to-head test with any competing products you are currently using.
No Head-to-Head Testing
We have not seen our competitors offer this approach.