Fundraising Analytics Most fundraisers generate an enormous amount of data. Every piece of mail or email that is sent and every donation that is received generates data. Organizing and leveraging this data allows fundraisers to better manage fundraising strategy and gain a competitive advantage which ultimately results in more net donations for an organization. Some of the Services we provide:
Targeted marketing models use test samples for mass mailing to identify target subpopulations that are likely to respond to ads. These models identify small portions of the public that contain a large portion of the potential customers. These techniques save significant money on advertising though the mail.